I build the systems businesses run on.
For twenty years, I ran an independent software practice serving small and midsized businesses. Most projects were mine end to end: content management, shopping carts, inventory tools, customer and administrative portals, and the systems connecting them — often before those categories had settled names.
Then I moved inside a national industrial supplier — decades of data, half a million SKUs — and spent more than a decade operating commerce systems at scale, including an Amazon Marketplace channel I built and led past $30 million in annual marketplace sales.
Today I bring both perspectives to the same intersection I’ve worked my whole career: where software, commerce, and operations meet.
Four areas. One practice.
The systems a business sells through, the systems it runs on, the software shaped around its operations, and the AI increasingly working inside them.
01 · commerceCommerce & Marketplace Systems
Amazon and Walmart operations, storefront e-commerce, catalog automation, pricing, inventory, and the connections between sales channels and back-office systems.
02 · erpERP & Connected Operations
Odoo implementation and customization, data migration, and integrations connecting commerce, inventory, purchasing, and accounting.
03 · systemsCustom Business Systems & Portals
Websites, customer portals, admin tools, order entry, inventory and workflow applications — software shaped around how the business actually works.
04 · applied aiApplied AI
AI in the development process and inside working systems, aimed at defined operational outcomes.
For the record
- 1981 First computer; self-taught from the start
- 1996 Two decades of solo practice: architecture, code, hosting, servers, and support
- pre-cloud Browser-based inventory and sales systems, built before “the cloud” was vocabulary
- 10+ years Operating commerce systems at scale from inside the business
- $30M+ One marketplace channel, from first listing to peak annual sales
- 500K SKUs in the catalog behind the systems I run today
- now Leading a full ERP migration to Odoo — and building applied AI into the systems themselves
AI provides leverage. Experience decides where to apply it.
I use AI throughout research, prototyping, implementation, and testing. It helps me explore more approaches, automate repetitive work, and cover more edge cases in less time. It can surface possibilities quickly; I decide which ones matter in the actual workflow.
I remain responsible for the architecture, security, correctness, and final result. I decide what to trust, what to verify, and what deserves closer examination.
Increasingly, AI is not only part of how I build; it is part of what I build — modules aimed at specific operational goals, not AI for its own sake.